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MARKETING

Marketing is the art of creating successful relationships between brands and consumers. At Point University, our marketing program prepares students to glorify God through Christ-centered leadership and vocational excellence in the areas of digital media, advertising, and marketing.

BACHELOR OF SCIENCE (BS)

BACHELOR OF SCIENCE IN MARKETING

At Point University, our online Bachelor of Science in Marketing degree is designed to equip you with key principles of marketing, as well as a broad foundation in focus areas including digital media, advertising, communication, market research, finance, operations, and industry best practices.

Graduates of this program are prepared for a variety of marketing positions in for-profit and non-profit organizations. Students may also continue their studies to earn an MBA or a master’s degree in marketing.

PROGRAM HIGHLIGHTS

1. Employ critical thinking, analysis, and decision-making to assess and improve organizational performance.

2. Utilize computer technology and apply mathematical and statistical concepts for problem-solving and decision-making in business enterprises.

3. Apply marketing theories, principles, and tactics to achieve business objectives.

Curriculum

The online bachelor in marketing program’s broad curriculum provides a foundation in business disciplines, including management, communications, accounting, law and ethics, while providing in-depth training in various aspects of marketing. Listed below are some of the courses offered to students:

  • Organizational Behavior
  • Principles of Marketing
  • Change Management
  • Business Policy
  • Strategic Management & Planning

 

View Complete List of Courses
Program Length

As a completely asynchronous program, the online bachelor’s degree in marketing at Point University allows students to work at their own pace. While there are deadlines associated with the online marketing program, there are no required meeting times, so students are able to complete their work at their convenience. For this reason, the program length differs depending on how many credits students choose to take in a semester. On average, students complete the 120 credits required for the online bachelor’s in marketing degree in four years.

Program Cost

All students enrolled in the bachelor’s degree in marketing online program at Point University pay the same tuition rate, regardless of the state the student resides in. Already one of the most affordable choices among private colleges, Point University offers online students almost 40% off regular on-campus tuition.

Rate: $395 per credit hour

To view a complete breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.

Career Opportunities

Point’s online bachelor’s degree in marketing will equip you with the knowledge and tools to launch successful careers across a wide range of industries in roles such as:

 

  • Marketing Manager
  • Public Relations Specialist
  • Operations Manager
  • Marketing Strategist

ONLINE LEARNING

Point University offers the marketing program in a fully-online format. Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.

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FLEXIBLE

This degree is 100% online. Take classes anytime – from anywhere in the world.

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TRANSFER FRIENDLY

Up to 80 credit hours can be transferred into this program from an accredited institution, shortening your degree time by half or more.

FAITH BASED

Your faith will be strengthened with courses taught from a biblical worldview.

QUALITY EDUCATION

As an online student, you’ll receive the same quality education – from the same respected professors – as our on-campus students.

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SUPPORT

Our mentorship program for online students promotes development that’s tailored to fit your personal and professional goals.

SMALL CLASS SIZE

Our 18-to-1 student to professor ratio provides a small class size where you’re not just a student – you’re family.

At Point University, you’ll develop critical-thinking and problem-solving skills, all while learning to be an effective leader. Get started today to discover your place in the Point family!

Point University provides a wonderful learning environment where you can grow both academically and spiritually. The professors encourage and support you and want you to succeed. The online classes are really convenient as you can set your own weekly schedule to fit the needs of your lifestyle.”

– Laura Doering, online student