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Point's social media certification develops skills in using digital media tools for marketing products and services.

Online Social Media Marketing Certificate

Social media has revolutionized how we connect, relate, and understand the world. Today, social media is integral to any successful marketing campaign. With this certificate program, you’ll hone crucial social-media marketing skills, learning how to identify trends, analyze traffic, develop campaigns, and optimize conversions.

Save an estimated $800 annually. Tuition rates will remain steady for the 2022-23 academic year.


To view a cost breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.


Do you love social media? Did you know that more than half of all advertising dollars are now spent on online ads? The future of marketing is online, and the most effective marketing strategies are social to the core. Now, you can build relevant skills in this hyper-relevant, expanding field with an online Social Media Marketing Certificate from Point University. This 24-credit, financial aid eligible program develops your expertise in using social media as a tool for marketing products and services. You’ll be introduced to HootSuite, a social marketing management system for executing campaigns across a range of social networks, and at the program’s end, you’ll have the chance to qualify for certification as a Hootsuite Social Media Consultant, as well. For those interested in earning a higher-level degree, Point is proud to offer 100% online associate and bachelor’s in social media marketing, both of which accept transfer credits from this certificate program.


1. Develop, communicate, and execute an integrated social media marketing plan for an organization.
2. Demonstrate technical proficiency with current social media platforms and execute marketing programs on these platforms.
3. Employ optimal marketing tactics for distinct platforms and determine how various social media platforms best integrate with other marketing efforts.
The online Social Media Marketing Certificate program’s broad curriculum develops foundational knowledge in social media, marketing, and analytics. Listed below are some of the courses offered to students:

  • Principles of Marketing
  • Social Media Marketing: Blogging & Content Marketing
  • Social Media Marketing: Video & Mobile Marketing

View Complete List of Courses

Program Length
Offered entirely online, the Social Media Marketing Certificate program at Point University allows students to structure a weekly study schedule that works for them. For this reason, the program length differs depending on how many credits students choose to take per term. On average, students complete the 24 credits required for the online social media marketing certificate in less than one year.
Program Cost

All students enrolled in the Social Media Marketing Certificate program at Point University pay the same tuition rate, regardless of the state where the student resides. In line with its mission to make higher education accessible to all, Point University is one of the most affordable choices among private colleges.

Rate: $410 per credit hour

To view a complete breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.

Career Opportunities
Point’s online Social Media Marketing Certificate program will equip you with the knowledge and tools to launch a successful career across various industries within areas such as:

  • Multimedia Communications
  • Social Media Marketing
  • Marketing and Advertising
  • Campaign Management
Admission Requirements

The first step to apply for admission is to complete the free application. After you complete your application, an enrollment specialist will work with you to complete your file. Your application file for this program requires:

  • A one-page letter of introduction explaining one’s purpose for pursuing studies at Point University

Want to know more about applying to Point University? Submit your information to be contacted by a member of our team or visit our Support Center for additional information and resources.

Point University provides a wonderful learning environment where you can grow both academically and spiritually. The professors encourage and support you and want you to succeed. The online classes are really convenient as you can set your own weekly schedule to fit the needs of your lifestyle.

- Laura Doering, online student

Best Online Colleges in America 2021

#9 Best Online Christian College (2021)


Point University offers the Social Media Marketing Certificate program in a convenient fully online format. Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.



This degree is 100% online. Take classes anytime – from anywhere in the world.


With the opportunity to transfer eligible credits, you can shorten your certificate completion time and save money.


Your faith will be strengthened with courses taught from a Christian worldview.


As an online student, you’ll receive the same quality education from respected professors as our on-campus students.


Our online student support services promote development tailored to fit your personal and professional goals.


Our 13-to-1 student to professor ratio provides a small class size where you’re not just a student – you’re family.
At Point University, you’ll develop critical-thinking and problem-solving skills, all while learning to be an effective leader. Get started today to discover your place in the Point family!