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Move your career forward with an online bachelor's in social media marketing from Point University.

Online Bachelor of Science in Social Media Marketing

With the potential to reach millions, social media marketing has become one of the most important parts of advertising. Our social media marketing program provides in-depth training to identify marketing trends, analyze traffic, develop successful campaigns, and optimize conversion.

Save an estimated $800 annually. Tuition rates will remain steady for the 2022-23 academic year.


To view a cost breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.


At Point University, our online Bachelor of Science in Social Media Marketing degree provides a broad foundation in the major facets of business, as well as an emphasis on using social media as a tool for marketing products and services. This program is designed to cover social media marketing strategies and give students practical tools to build successful social media campaigns. Graduates are prepared to assume a variety of positions in corporate, private, government, and nonprofit organizations. They are also prepared to pursue graduate degrees in business and marketing. Students who are motivated to earn additional valuable credentials in the field of social media marketing but aren't ready to commit to an associate or bachelor's program can also pursue Point's 100% online Social Media Marketing Certificate.


1. Demonstrate the capacity to develop, communicate, and execute an integrated social media marketing plan for an organization.
2. Understand how social media marketing integrates with and supports the overall social media marketing strategy of an organization.
3. Employ the best marketing tactics for different social media platforms and determine how they best integrate with other marketing programs.

The online bachelor in social media marketing program’s broad curriculum provides a foundation in the major aspects of business with an emphasis on employing social media platforms as part of an integrated social media strategy. Listed below are some of the courses offered to students:

  • Social Media Marketing: Foundation & Strategy
  • Social Media Marketing: Blogging & Content Marketing
  • Social Media Marketing: Video & Mobile Marketing

View Complete List of Courses

Program Length
As a completely asynchronous program, the online bachelor’s degree in social media marketing at Point University allows students to structure their own study schedule. While there are deadlines associated with the online social media marketing program, there are no required meeting times, so students are able to complete their work at their convenience. For this reason, the program length differs depending on how many credits students choose to take in a semester. On average, students complete the 120 credits required for the online bachelor’s in social media marketing degree in four years.
Program Cost

All students enrolled in the bachelor’s degree in social media marketing online program at Point University pay the same tuition rate, regardless of the state the student resides in. Already one of the most affordable choices among private colleges, Point University offers online students almost 40% off regular on-campus tuition.

Rate: $410 per credit hour*

To view a complete breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.

*Tuition rate effective through summer semester 2023.

Career Opportunities
Point’s online bachelor’s degree in social media marketing will equip you with the knowledge and tools to launch successful careers across a wide range of industries such as:

  • Nonprofit Organizations
  • Government Organizations
  • Consulting Firms
  • Recruiting Companies
  • PR & Advertising Agencies
Digital Badging
Point University Certified Social Media Marketer Badge
Point now offers digital badging for this program. Highlight your accomplishments with an official badge that can be shared with your professional network across platforms like LinkedIn. Submit your information to learn more.
Admission Requirements

The first step to apply for admission is to complete the free application. After you complete your application, an enrollment specialist will work with you to complete your file. Your application file for this program requires:

  • Transcripts from all previously attended schools*
  • Minimum 2.0 GPA**

Want to know more about applying to Point University? Submit your information to be contacted by a member of our team or visit our Support Center for additional information and resources.

*If you have less than 12 transferable college credits when you apply, your official high school transcript or GED certificate is required.
**Applicants who do not meet the GPA requirement may qualify for “Probationary Admission.”

I'm entering my third year in the online program at Point University and am impressed. They have really created a model that works and challenges.

- Terri LaGrange, online student

Best Online Colleges in America 2021

#9 Best Online Christian College (2021)


Point University offers the social media marketing program in a fully-online format. Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.



This degree is 100% online. Take classes anytime – from anywhere in the world.


Up to 75% of required courses (typically 90 credits) can be transferred into this program from an accredited institution, shortening your degree time significantly.


Your faith will be strengthened with courses taught from a biblical worldview.


As an online student, you’ll receive the same quality education – from the same respected professors – as our on-campus students.


Our mentorship program for online students promotes development that’s tailored to fit your personal and professional goals.


Our 13-to-1 student to professor ratio provides a small class size where you’re not just a student – you’re family.
At Point University, you’ll develop critical-thinking and problem-solving skills, all while learning to be an effective leader. Get started today to discover your place in the Point family!