Online Bachelor of Science in Marketing

Marketing is the art of creating successful relationships between brands and consumers. At Point University, our marketing program prepares students to glorify God through Christ-centered leadership and vocational excellence in the areas of digital media, advertising, and marketing.


At Point University, our online Bachelor of Science in Marketing degree is designed to equip you with key principles of marketing, as well as a broad foundation in focus areas including digital media, advertising, communication, market research, finance, operations, and industry best practices.

Graduates of this program are prepared for a variety of marketing positions in for-profit and non-profit organizations. Students may also continue their studies to earn an MBA or a master’s degree in marketing.


1. Employ critical thinking, analysis, and decision-making to assess and improve organizational performance.

2. Utilize computer technology and apply mathematical and statistical concepts for problem-solving and decision-making in business enterprises.

3. Apply marketing theories, principles, and tactics to achieve business objectives.

The online bachelor in marketing program’s broad curriculum provides a foundation in business disciplines, including management, communications, accounting, law and ethics, while providing in-depth training in various aspects of marketing. Listed below are some of the courses offered to students:

  • Organizational Behavior
  • Principles of Marketing
  • Change Management
  • Business Policy
  • Strategic Management & Planning

As a completely asynchronous program, the online bachelor’s degree in marketing at Point University allows students to structure their own study schedule. While there are deadlines associated with the online marketing program, there are no required meeting times, so students are able to complete their work at their convenience. For this reason, the program length differs depending on how many credits students choose to take in a semester. On average, students complete the 120 credits required for the online bachelor’s in marketing degree in four years.

All students enrolled in the bachelor’s degree in marketing online program at Point University pay the same tuition rate, regardless of the state the student resides in. Already one of the most affordable choices among private colleges, Point University offers online students almost 40% off regular on-campus tuition.

Rate: $410 per credit hour*

To view a complete breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.

*Tuition rate effective through summer semester 2023.

Point’s online bachelor’s degree in marketing will equip you with the knowledge and tools to launch successful careers across a wide range of industries in roles such as:

  • Marketing Manager
  • Public Relations Specialist
  • Operations Manager
  • Marketing Strategist

Point University Digital Marketing Badge

Point now offers digital badging for this program. Highlight your accomplishments with an official badge that can be shared with your professional network across platforms like LinkedIn. Submit your information to learn more.

The first step to apply for admission is to complete the free application. After you complete your application, an enrollment specialist will work with you to complete your file. Your application file for this program requires:

  • Transcripts from all previously attended schools*
  • Minimum 2.0 GPA**

Want to know more about applying to Point University? Submit your information to be contacted by a member of our team or visit our Support Center for additional information and resources.

*If you have less than 12 transferable college credits when you apply, your official high school transcript or GED certificate is required.
**Applicants who do not meet the GPA requirement may qualify for “Probationary Admission.”

Point University provides a wonderful learning environment where you can grow both academically and spiritually. The professors encourage and support you and want you to succeed. The online classes are really convenient as you can set your own weekly schedule to fit the needs of your lifestyle.

Best Online Colleges in America 2021

#9 Best Online Christian College (2021)


Point University offers the marketing program in a fully-online format. Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.


This degree is 100% online. Take classes anytime – from anywhere in the world.


Up to 75% of required courses (typically 90 credits) can be transferred into this program from an accredited institution, shortening your degree time significantly.


Your faith will be strengthened with courses taught from a biblical worldview.


As an online student, you’ll receive the same quality education from respected professors as our on-campus students.


Our online student support services promote development tailored to fit your personal and professional goals.


Our 13-to-1 student to professor ratio provides a small class size where you’re not just a student – you’re family.

At Point University, you’ll develop critical-thinking and problem-solving skills, all while learning to be an effective leader. Get started today to discover your place in the Point family!