
Online Bachelor of Science in Marketing
Save an estimated $800 annually. Tuition rates will remain steady for the 2022-23 academic year.
To view a cost breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.
PROGRAM OVERVIEW
Graduates of this program are prepared for a variety of marketing positions in for-profit and non-profit organizations. Students may also continue their studies to earn an MBA or a master’s degree in marketing.
PROGRAM OUTCOMES
Curriculum
The online bachelor in marketing program’s broad curriculum provides a foundation in business disciplines, including management, communications, accounting, law and ethics, while providing in-depth training in various aspects of marketing. Listed below are some of the courses offered to students:
- Organizational Behavior
- Principles of Marketing
- Change Management
- Business Policy
- Strategic Management & Planning
Program Length
Program Cost
All students enrolled in the bachelor’s degree in marketing online program at Point University pay the same tuition rate, regardless of the state the student resides in. Already one of the most affordable choices among private colleges, Point University offers online students almost 40% off regular on-campus tuition.
Rate: $410 per credit hour*
To view a complete breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.
*Tuition rate effective through summer semester 2023.
Career Opportunities
- Marketing Manager
- Public Relations Specialist
- Operations Manager
- Marketing Strategist
Digital Badging

Point now offers digital badging for this program. Highlight your accomplishments with an official badge that can be shared with your professional network across platforms like LinkedIn. Submit your information to learn more.
Admission Requirements
The first step to apply for admission is to complete the free application. After you complete your application, an enrollment specialist will work with you to complete your file. Your application file for this program requires:
- Transcripts from all previously attended schools*
- Minimum 2.0 GPA**
Want to know more about applying to Point University? Submit your information to be contacted by a member of our team or visit our Support Center for additional information and resources.
*If you have less than 12 transferable college credits when you apply, your official high school transcript or GED certificate is required.
**Applicants who do not meet the GPA requirement may qualify for “Probationary Admission.”
Point University provides a wonderful learning environment where you can grow both academically and spiritually. The professors encourage and support you and want you to succeed. The online classes are really convenient as you can set your own weekly schedule to fit the needs of your lifestyle.
- Laura Doering, online student
#9 Best Online Christian College (2021)
ONLINE LEARNING
Point University offers the marketing program in a fully-online format. Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.