Online Bachelor of Science in Communications & Public Relations

The ability to shape public perception is crucial to an organization’s success. Point University’s communications and public relations program equips graduates with the skills to craft messaging that promotes positive perception and growth for businesses of all kinds.

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PROGRAM HIGHLIGHTS

At Point University, our 100% online Bachelor of Science in Communications & Public Relations trains students in effective organizational communication, furnishing them with the skills to lead content strategy in fields such as PR, journalism, advertising, marketing, and corporate communications.

Students learn how to pair strategy with storytelling, as they deep-dive into the complexities of shaping public perception. This program (pending SACSCOC approval) educates learners in press-release writing, publicity planning, media relations and advertising, and crisis management. Students graduate prepared for a variety of positions in small business, corporate, government, and nonprofit organizations.

1. Employ written and oral communications in a business environment with an emphasis on effective interpersonal skills and a Christian worldview.

2. Use computer technology in business enterprises, and deploy social media within an integrated marketing strategy to produce long-term benefits.

3. Manage human, financial, and physical resources to achieve objectives, while continuously identifying and evaluating communications best practices.

Curriculum

The online bachelor’s in communications and public relations program’s broad curriculum provides a foundation in business disciplines, including communications, accounting, finance, and ethics, while providing in-depth training in various aspects of public relations. Listed below are some of the courses offered to students:

  • Business Communication
  • Principles of Marketing
  • Strategic Planning for Public Relations
  • Managing Information Systems
  • Social Media Marketing: Foundations & Strategy

 
View Complete List of Courses

Program Length

Offered entirely online, the bachelor's degree in communications and public relations at Point University allows students to structure their own study schedule. For this reason, the program length differs depending on how many credits students choose to take per term. On average, students complete the 120 credits required for the online communications and public relations bachelor’s degree in less than four years.

Program Cost

All students enrolled in the online communications and public relations bachelor’s program at Point University pay the same tuition rate, regardless of the state where the student resides. Already one of the most affordable choices among private colleges, Point University offers online students almost 40% off regular on-campus tuition.

Rate: $410 per credit hour

To view a complete breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.

Career Opportunities

Point’s online bachelor’s degree in communications and public relations will equip you with the knowledge and tools to launch a successful career across a wide range of industries in roles such as:

  • Marketing Manager
  • Public Relations Specialist
  • Editorial Assistant
  • Corporate Communications Specialist
  • Social Media Manager

ONLINE LEARNING

Point University offers the bachelor's degree in communications and public relations in a fully-online format. Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.

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FLEXIBLE

This degree is 100% online. Take classes anytime – from anywhere in the world.

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TRANSFER FRIENDLY

Up to 80 credit hours can be transferred into this program from an accredited institution, shortening your degree time by half or more.

FAITH BASED

Your faith will be strengthened with courses taught from a Christian worldview.

QUALITY EDUCATION

As an online student, you’ll receive the same quality education from respected professors as our on-campus students.

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SUPPORT

Our online student support services promote development tailored to fit your personal and professional goals.

SMALL CLASS SIZE

Our 18-to-1 student to professor ratio provides a small class size where you’re not just a student – you’re family.

At Point University, you’ll develop critical-thinking and problem-solving skills, all while learning to be an effective leader. Get started today to discover your place in the Point family!

Point University provides a wonderful learning environment where you can grow both academically and spiritually. The professors encourage and support you and want you to succeed. The online classes are really convenient as you can set your own weekly schedule to fit the needs of your lifestyle.

– Laura Doering, online student