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Jumpstart your career in the field of social media with an online associate degree in social media marketing from Point.

Online Associate of Arts in Social Media Marketing

With the potential to reach millions, social media marketing has become one of the most important parts of advertising. Our social media marketing program provides in-depth training to identify marketing trends, analyze traffic, develop successful campaigns, and optimize conversion.

Save an estimated $800 annually. Tuition rates will remain steady for the 2022-23 academic year.


To view a cost breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.


Social media has revolutionized the marketing landscape. Today, consumers interact with brands through social platforms that provide direct response advertising and valuable market insights. At Point University, our online Associate of Arts in Social Media Marketing degree is designed to equip you with a broad grounding in the liberal arts, along with a foundational knowledge of digital advertising through social media. This degree will help prepare you for entry-level positions in marketing professions. If you are motivated to earn additional in-demand credentials to increase your earning potential and career prospects, Point also offers an online Social Media Marketing Certificate and Bachelor of Science in Social Media Marketing.


1. Utilize social media platforms as part of an integrated marketing strategy to develop long-term, mutually-beneficial relationships with customers and other constituencies.
2. Demonstrate the capacity to develop, communicate, and execute an integrated social media marketing plan for an organization.
3. Establish working knowledge of marketing principles and determine the best use for each social media platform within a marketing plan.

The online associate in social media marketing program’s comprehensive curriculum is designed to help you develop foundational knowledge in social media, marketing and analytics. Listed below are some of the courses offered to students:

  • Principles of Marketing
  • Social Media Marketing: Foundations & Strategy
  • Social Media Marketing: Twitter

View Complete List of Courses

Program Length
As a completely asynchronous program, the online associate degree in social media marketing at Point University allows students to structure their own study schedule. While there are deadlines associated with the online social media program, there are no required meeting times, so students are able to complete their work at their convenience. For this reason, the program length differs depending on how many credits students choose to take in a semester. On average, students complete the 60 credits required for the online associate in social media marketing degree in two years.
Program Cost

All students enrolled in the associate degree in social media marketing online program at Point University pay the same tuition rate, regardless of the state the student resides in. Already one of the most affordable choices among private colleges, Point University offers online students almost 40% off regular on-campus tuition.

Rate: $410 per credit hour*

To view a complete breakdown of tuition and fees, visit our Tuition & Fees: Online Students page.

*Tuition rate effective through summer semester 2023.

Career Opportunities
Point’s online associate degree in social media marketing will equip you with the knowledge and tools to launch successful careers across various industries within areas such as:

  • Multimedia Communications
  • Social Media Marketing
  • Marketing and Advertising
  • Campaign Management
Admission Requirements

The first step to apply for admission is to complete the free application. After you complete your application, an enrollment specialist will work with you to complete your file. Your application file for this program requires:

  • Transcripts from all previously attended schools*
  • Minimum 2.0 GPA**

Want to know more about applying to Point University? Submit your information to be contacted by a member of our team or visit our Support Center for additional information and resources.

*If you have less than 12 transferable college credits when you apply, your official high school transcript or GED certificate is required.
**Applicants who do not meet the GPA requirement may qualify for “Probationary Admission.”

I'm entering my third year in the online program at Point University and am impressed. They have really created a model that works and challenges.

- Terri LaGrange, online student

Best Online Colleges in America 2021

#9 Best Online Christian College (2021)


Point University offers the social media marketing program in a fully-online format. Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.



This degree is 100% online. Take classes anytime – from anywhere in the world.


Up to 30 credit hours can be transferred into this program from an accredited institution, shortening your degree time by half.


Your faith will be strengthened with courses taught from a biblical worldview.


As an online student, you’ll receive the same quality education – from the same respected professors – as our on-campus students.


Our mentorship program for online students promotes development that’s tailored to fit your personal and professional goals.


Our 13-to-1 student to professor ratio provides a small class size where you’re not just a student – you’re family.
At Point University, you’ll develop critical-thinking and problem-solving skills, all while learning to be an effective leader. Get started today to discover your place in the Point family!